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About UFG

Trusted insurance solutions since 1946

UFG Insurance was founded on a belief that the insurance business is a people business — a principle that still anchors us today.


With a geographic presence from coast to coast, UFG is here for you with deep underwriting expertise and specialized capabilities to meet the evolving needs of business owners. Underpinning our commitment to customers is a dedication to service that exceeds expectations and an emphasis on personal relationships that can be hard to find in today’s fast-paced world.

We’re proud to provide insurance solutions from UFG headquarters in Iowa and office locations in Arizona, California, Colorado, New Jersey and Texas. Our products are available exclusively through a select group of approximately 850 independent insurance agencies and brokers across the United States. Learn about our legacy. 

Turn to UFG for: 

Become a distribution partner
UFG welcomes independent insurance agents to explore a rewarding partnership with us.

Discover our cornerstones

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Corporate responsibility

At UFG, our purpose is rooted in deeper responsibilities than ink reflects on paper. The promises we strive to keep in the business world parallel those we pledge to our communities, employees and environment.
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DE&I

We aim to foster a culture of belonging, where everyone is welcome, respected and appreciated. That commitment is reinforced through a variety of DE&I initiatives.
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UFG Foundation

The private foundation of UFG Insurance has put profits to work for a higher purpose since 1999, building upon our mission’s promise of community support.
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Vision, mission, values

At our fundamental core is a vision that inspires us, a mission that motivates us and a strong set of values that defines us.

Go Beyond award

Each year, UFG proudly celebrates an employee and agency partner who goes above and beyond in community service.

Erica Bergfeld-Reed

Nick Killoran

UFG Insurance Blog

Our insurance blog holds a wealth of demystifying articles from respected industry leaders at UFG. With a broad range of business topics, there’s an ah-ha moment for everyone in the blog library.

UFG news

Stay up to date on press releases and corporate news stories from across UFG.

UFG celebrates 40 years of trading by ringing the Nasdaq closing bell

Released on: Oct 28, 2026, 10:00 AM
CEDAR RAPIDS, IOWA, October 28, 2026

United Fire Group, Inc. (UFG) (Nasdaq: UFCS) rang the Nasdaq closing bell in Times Square, New York City, on Tuesday, October 27, celebrating 40 years as a Nasdaq-listed company and 80 years in business.

UFG President and CEO Kevin Leidwinger had the honor of ringing the closing bell, joined by members of the UFG leadership team and board of directors.

Group of people at Nasdaq bell ceremony

UFG leaders and board members gathered in NYC to ring the Nasdaq closing bell in celebration of the company’s 40th listing anniversary and 80th year in business.

“It was a tremendous honor to participate in the Nasdaq closing bell ceremony, celebrating two extraordinary company milestones that reflect a legacy built over generations through hard work, integrity and a steadfast commitment to keeping our promises,” said UFG President and CEO Kevin Leidwinger. “As we continue the journey, we are grateful for the dedication of our employees, the trust of our policyholders and distribution partners, the guidance of our board and the confidence of our shareholders.”

Watch the closing bell ceremony.